has a chequered reputation among web industry observers based on the way it has treated acquisitions in the past.
<noframe> Twitter: marissamayer - Photo: I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! <a href=" RQBx Sz" target="_blank"> RQBx Sz</a></noframe> “We will operate Tumblr independently. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.” The all-cash sale will net 26-year-old New Yorker David Karp, who created Tumblr six years ago after dropping out of high school at 15, up to $250m. It currently gets 300 million visitors per month who post 900 short pieces of text, photographs and videos per second. ’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they'll love,” Ms Mayer added.
He signed off his own message to members on Monday "f--- yeah". “Let me try to allay any concerns: We’re not turning purple,” he said, referring to Yahoo! “The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.” Marissa Mayer posted this image on Tumblr on Monday, titled: "the great workplace dilemmas of our time".
It was eventually offloaded in 2011 to a private software firm backed by the founders of You Tube. has also been accused of "killing" Flickr, the image-sharing service it bought in 2005, by failing to develop foster innovation as Facebook and Instagram emerged to dominate photography online. from Google last year and is attempting to reverse the years of decline that followed its dotcom-era heyday. ’s audience by 50 per cent to more than a billion monthly visitors, and could grow traffic by approximately 20 per cent.” “Tumblr can deploy Yahoo!
“Yahoo is the original internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. It was widely criticised after it bought Delicious, a website for managing bookmarks, for in 2005 and made unpopular changes before neglecting the product.
’s role as a technology provider in the Google mould.
The company has previously focused on serving up news and other media via the Yahoo! The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.
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In 2010 he said it “turns our stomachs”, although last year said he had been an "idiot" to make such a comment.
He has suggested Tumblr will focus on fashionable brands who want to access its audience with creative and awareness campaigns more akin to traditional advertising media than the click generation offered by Google.
It will put him head-to-head with Facebook, which recently redesigned its main News Feed feature to give space to major brands who want to include video and other “rich” material in their online advertising. access to a younger audience on both the web and mobile phones.
It also signals Ms Meyer’s determination to develop Yahoo!