Dwayne Johnson and Studio71 debuted a teaser at the 2016 Vid Con 2016 digital-video conference for his You Tube channel, and the partners announced a July 18 launch date for the new initiative.
Johnson, who currently stars in buddy comedy “Central Intelligence” with Kevin Hart, is part of growing flock of Hollywood celebs like Ellen De Generes building digital-native media businesses.
Swimming from the other direction are Internet-famous creators trying to break into mainstream entertainment in a bigger way.
The Rock is already a bona fide digital star: The former wrestler has more than 122 million total followers across Facebook, Twitter, Instagram and other social channels.
Johnson actually joined You Tube more than a decade ago — way back in November 2005 — but his channel hasn’t been frequently updated and currently only has about 61,000 subscribers.
The Rock’s You Tube channel has now been renamed Seven Bucks Digital Studios.
The You Tube channel will feature Johnson’s own videos, a scripted action series, as well as highlight projects from his production company, Seven Bucks Productions, along with other creators who share his ethos “to inspire, motivate and entertain.” The channel will also promises monthly collaborations with top digital talent.
The Rock’s You Tube channel is overseen by general manager Scott Brown, Studio71 director of digital content, who previously directed online talk show “Larry King Now.” Studio71 is owned by Germany’s Pro Sieben Sat.1 Group.
On Saturday morning (August 13, 2016) the American Sun-Times reported Dwayne Johnson and girlfriend, to be shopping for engagement rings.
The couple was seen closely eyeing some pricey bling in a couple of major jewelry stores — especially major diamond baubles that could only be described as the kind usually slipped on a woman’s left-hand ring finger. (read more)According to some insiders, they'll soon be engaged. Rumor Explodes on Twitter Naturally, the Sun-Times’ article sent Facebook and Twitter into a frenzy.