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HBO’s latest promo for the upcoming season of “Game of Thrones” takes fans on a ride into virtual reality.
The premium cabler posted a 360-degree video on the show’s Facebook page of the opening animated credit sequence, which pans the realms of Westeros from King’s Landing to Dorne.
Users can drag their mouse cursor around on the video to get a view from any angle.
Within three hours, the “Go T” 360-degree video had racked up more than 1.7 million views.
The video is currently exclusively available on the “Game of Thrones” Facebook page and will be coming to Samsung Gear VR and Oculus Rift soon.
[UPDATE, April 15: Facebook said the video has become the most-viewed 360 video on the service with 5.3 million total views in the first 24-hour period and 6.3 million as of p.m.
ET Friday.] HBO worked with Facebook, Oculus and Elastic, the design studio behind the opening title sequence, to produce the two-and-a-half-minute video.
The 360-degree version includes the classic maps of the various kingdoms, the moving models of the Wall and cities — all rendered to be viewed as a 360-video and in immersive VR.
The sixth season of “Game of Thrones,” the most-watched show in HBO’s history, premieres April 24.
The marketing push this year has included a campaign on Twitter letting fans tweet their allegiance to one of the show’s “houses” to get a teaser video from the Stark, Lannister or Targaryen camps.